Here’s what you need to know about MotorK, as it announces its intention for a $173 million IPO

Amidst the IPO trend, Europe’s leading automotive sales and marketing tech company, MotorK is prepping to go public. Its IPO could be valued at $173 million. This was announced this week and is likely expected to happen by the end of the year.

In its IPO announcement, the company contends the automotive distribution software market is large, underserved, and promising.

Here’s what you will need to know about MotorK

1. Founded in 2010, MotorK as listed on their homepage is “ the only player in EMEA able to provide a full stack of products and services to support the digitalization of the entire car sale process”.
2. Earlier this month, MotorK took the Twitter platform to announce their recent acquisition of three companies — Dapda, FranceProNet, and Fidcarsolution.

We are delighted to share that we have acquired three outstanding companies to supercharge #MotorK’s growth! Today we announced the acquisition of @dapda, @FranceProNet and @FIDCAR_solution. Read more: https://t.co/NA2YBUaasQ #growth #acquisitions

- MotorK (@MotorKOfficial) October 8, 2021

https://platform.twitter.com/widgets.js

3. Recently, the company announces fundraising of more than 10 million Euros between and debt. This is to further improve its growth in the post covid economy.

4. Earlier this April, MotorK renewed its identity with a contemporary Logo. The identity positioning made 10 years after its founding is to position the company as a top cloud-native provider combining digital and automotive. As the CEO and co-founder, Marco Marlia said, “The digital revolution has profoundly changed the automotive industry, influencing consumer behavior and the activities of car manufacturers and dealers”.

5. One of its recent acquisitions happened in May 2021. It’s the acquisition of 3W NET, a peer specialized in digital web solutions for car manufacturers and dealerships. This way, it is broadening its B2B and B2C European presence through acquisitions.

On the closing note, more acquisitions can be expected to be happening around the automotive industry. One recent such is the acquisition of FISC, a SAAS finance business by a global supplier of tech solutions to the automotive industry, Keyloop.

Originally published at http://saascompass.wordpress.com on October 16, 2021.