Customer Education isn’t just trending, but hugely evolving!
A business trend, none disapproves of!
It’s strange!
You do not need to be an astronaut to fly in an aircraft anymore; nor have an engineering degree to create something. Meaning, all resources are spared out in the internet.
In another part of the planet,
Google for education, a recent interesting platform, brings together useful apps that works for education.
Apple, conducts self paced and other trainings
Whole foods, establishes blogs on natural food products
Burt’s Bee, has a how-to platform to demonstrate product usage
Educating customers = Increasing app usage
When you empower them with the max output of the app, then the feel of succession retains them, more than ever.
People then stay with you, for more success sessions. SAAS providers have already hoped on the trend to create user education materials. Materials like blogs, training videos, use cases, eBooks, and more. After all one pays for it!
Create a complete package with education with these:
LMS, Training, Help and Tips, Use cases and inspirational blogs
Your competitors are doing it
The number one reason for doing it is that your top competitors are doing it. They might attract your customers, with better value.
Minimal cost
Possible to work it out with your existing content team.
Building Community
Build strong community with the existing herd. Later convert leads from this for other goals and plans.
Strategize Customer Education
Know your exact customers and build unique education content. A list of few examples for SAAS Education materials,
eBooks and workbooks
Tips and Tricks series
Short and long form videos
Thought leadership blogs
Self paced tutorials
Educational content embraces the customer’s desire to be taught, not pitched.
